Online video is proven to be a valuable marketing tool that allows you to give prospective customers a rich, true to life experience of your business, and if done well can act as your online sales person and motivate people to enquire after or purchase your services or products.
By appreciating how your potential customers make decisions online and then by placing a video within that process, you can empower them to make a decision there and then to progress with you.
Without physically being there to guide them, there is only so much one can do to influence their decision, but by providing them with as much information in the shortest possible time, in a fashion that makes total sense and emphasised with compelling benefits, video is the unmatchable opportunity to do just that.
1. Amplifies your online presence
Video content is the foremost means of populating online marketing channels rapidly and consistently. A minute of video is worth 1.8 million words according to Dr. James McQuivey of Forrester Research. (Forrester, January 2009).
2. Embrace social networking as marketing channels
Video is an attractive content for such sites and forums. Video is easy to share and in instances can become viral. Video is fast becoming the users preferred form of online content.
3. Richer directory listings
Stand out from your competitors in a crowded space. Many business listing sites now offer the ability for you to place your videos on your listings.
4. Be found
Improve your Google /search engine ratings by adding video content. Correctly indexed, this will ensure your site gains prominence in the search results delivered. With proper optimisation, video increases the chance of a front-page Google result by 53x. (Forrester, January 2010).
5. Garner more traffic to your website
Adding richer, more attractive content to your website. According to Cisco, video will increase from 30% of Internet traffic to 90% of Internet traffic by 2013. (Cisco, 2010).
6. Increase ‘stickiness’ of your website
Site visitors who view video stay 2 minutes longer on average and 64% more likely to purchase than other site visitors (Comscore, Aug 2010).
7. Video is an effective conversion tool to generate enquiries / sales
Video removes the knowledge and trust obstacles faced by the uninformed. Visitors who view video are 85% more likely to purchase than those who did not (Internet Retailer, Apr 2010).
8. Video creates trust
Build customer relationships on a foundation of openness and trust. A genuine customer video testimonial is the most powerful means available to you online to do so.
9. Be active and interesting
Video in email marketing has been shown to increase click-through rates by over 96%. In response, the number of marketers planning to use video in email campaigns has increased 5x since the beginning of 2009. (Implix 2010 Email Marketing Trends Survey).
10. Video is versatile
Use your business video not just on your website or online. It is transferable to offline delivery platforms such as sales presentations, video messaging, event backdrops, Reception TV screens, infomercial channels, DVD, CD Catalogues and TV.
Was that interesting? Let's have a chat about how the above could work for your business.
Need more reasons? Take a look at what our own customers say about us in our Video testimonial and see the videos we’ve produced for them to promote their businesses successfully.
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YouTube Releases its first
Essential Video Marketing Guidance booklet
In terms of online video marketing, YouTube is everyone’s first port of call and whilst the rewards can be quite significant, with so many excellent videos competing for attention, making yours stand out from the masses can be a tricky affair.
Now thankfully, the creative souls behind YouTube have released their first free superbly informative online video marketing guide called the ‘Creator Playbook’
This guide is a treasure trove of information covering vital elements that were once the preserve of the tenacious and gifted outsiders who understood how best to work with YouTube videos, and now this vault is open to all.
Covering everything from best practices for video production, promotion, scheduling, using social media, publishing and optimisation, all you have to do now is add in the creative talent to create excellent and engaging content, something we could very well help with.
Still here?
Ok, thank you for your time and attention, hopefully by now you’ll have appreciated the reasons behind why your business needs online video and hopefully you’ll have watched some our of creations, so if you’ve filled out the form above and are waiting for us to get back to you quickly or perhaps just in case all the above isn’t for you, here’s a funny video of a talking dog that has over 130 million views: