Testimonial videos clearly speak for themselves!
The power of a professionally produced video is undeniable: it’s emotive, persuasive, and has a greater appeal for visitors to your site. Most visitors would rather ‘see’ something than ‘read’ about it, and it has strong hooks in keeping your visitor on your site for longer periods.
But having a well-made video on your site is only half the battle - credibility is key in communicating with your audience. A well-polished script narrated by a disembodied voiceover may go some way in telling the audience what you do, but convincing them how well you do it is an entirely different affair. We live in an age of reality TV where the ordinary man or woman dominates our television screens, and it is this familiar and empathetic communicator the audience will be expecting to see - anything else is just corporate propaganda!
Having said that, simply pointing the camera at a willing interviewee and asking him or her to say nice things about you will only encourage contrivance. Barry J Wale has spent over 25 years interviewing people around the globe and in doing so has perfected the art of the ‘off-camera’ interview: the ability to extract the right kind of answers that are later edited without the inclusion of the original question, creating a free flowing series of statements as if one long answer was given. There are no teleprompts or rehearsed speeches, no green screens or unnecessary travelling to television studios, just simple on-location filming in the interviewee’s own home or place of work, anywhere in the UK or even abroad. And each interview is conducted in an impromptu manner with no other people present at the time, resulting in an informal, comfortable and credible interaction that is both engaging and believable.
Please click on the thumbnails below to watch the videos
