Even with our corporate videos, we adopt the same style of production employed in our Video Testimonials and Video Case Studies, that is, working with the premise 'show, don't tell'.
This is an important visual tool in TV production and it's essential in creating credible videos for the corporate video market too. Impartial, factual voiceover has its place periodically inserted throughout a thirty minute broadcast documentary, but in the corporate video industry where contrivance often prevails, the avoidance of the 'telling-and-selling' voiceover often provokes a much more credible, personal, and empathetic connection with the viewer.
In the examples below, some videos utilise purely visual devices in order to communicate the story - and in one, even used a presenter with voiceover! Voiceover and presenters are very useful devices in the production of television and video, but they should be used sparingly, thoughtfully, and where no other means of communicating the story to the audience was possible.
Suggesting that scripts or storyboards are vital to a video only demonstrates naivety and inexperience of the video production company in question - a sign that they have little or no experience of working in broadcast television. Scripts and storyboards are for works of fiction, commercials or in a documentary where the gathering of research needs to be condensed into a more palatable format in order to 'revisit' the story, but this time with a camera crew. Most producers of documentaries, reality television programmes, and well-made corporate videos 'gather' the material on location and condense and craft the final programme from the actual material in front of them rather than to create 'something' from a writer's own imagination. This is why editing takes days - and not hours! Simply pasting pictures to words is no smarter than hanging wallpaper. Carefully and intelligently linking one visual or to another to create impact and to tell a story in a powerful and persuasive way, takes time, patience and a great deal of craft.
Please click on the thumbnails or links below to watch any of our recent corporate videos from National Skills Academy, Mitchells & Butlers, Barratt and David Wilson Homes
