Broadcasting Your Story.
The corporate video has changed. In an age of reality television where the ordinary person has become the credible and convincing storyteller, self-promoting corporate videos of old are rapidly being replaced with impartial and believable mini-documentaries for the web.
'Telling' your customers how good you are through the contrived scripting and hiring of presenters or voiceover artists is no longer the the persuasive method of communicating with your customers; instead, believable on-camera statements from customers and/or staff, intercut with images of your business, have become a much more credible alternative.
Word-of-Mouth has always been the most powerful influencer in the customer decision journey and in utilising the video production medium and producing and embedding interview-based Video Testimonials, Mini-Testimonials, Corporate Videos, Conference & Event Videos, Video Case Studies and Business Report Video onto websites, customers and staff are now sharing their own experiences with millions of people across the globe.
Search Engine Optimization (SEO) & YouTube
We live in a dynamic, visual world, so getting your message across is an ongoing challenge for any business on the web. Corporate web video production increases user-engagement and improves Search Engine Optimisation (SEO), so having credible and professionally produced videos that can be distributed to a network of video sharing websites, will substantially increase your website's traffic and conversion in a very short space of time.
YouTube is now the 2nd most popular search engine in the world with over 1 billion users. Does your business have a presence there?
Mitchells & Butlers YouTube Careers Channel